This week, DC Comics released solicitations for their July
releases. I immediately noticed that a number of titles had jumped from $2.99
to $3.99. I noticed the pattern was this seemed to only hit the monthly books. The
titles DC releases every 2 weeks still have the $2.99 price point. Other than
the inclusion of a code to redeem for a free digital copy of the book, there is
no other indication there are any additional story pages for the extra dollar.
Comics are too expensive.
I’m old enough to remember that for $3.99, I could buy up to
20 different comic books. 400 pages of story and art. $3.99 for a mere 20?
I’ll say it again: Comics are too expensive.
I’m not some old fogey in a cardigan puffing pensively on a
pipe while muttering about how things used to be. Prices go up on things! That’s
the way the economy works! I don’t expect to buy my comic books for a mere 20
cents an issue. Those days were gone by 1975!
But…
Comic books used to be a more disposable form of
entertainment. Comics would get rolled up in back pockets to be read, maybe
re-read, the discarded or passed on to a friend or kid brother. Jerry Seinfeld
once said that TV Guide was the most tossed magazine in the country. Behind TV
Guide were comics. That’s why old comics are so expensive, because the good
ones in good condition are so rare.
Today, you’re not going to spend $3.99 on a comic and roll
it up in your back pocket.
Comics are not made to be disposable anymore. Printed on
slick paper with sleek production values, comic books are made to be collected,
not read. And therein lies the problem. Comics are pricing themselves out of
their own future.
A few yerars ago, DC put out an excellent limited series
called Supergirl: Cosmic Adventures In the 8th Grade. My daughter
loved these comics. She read them and read them again until they were in liquid
form. I paid good money for those comics and she wore them out. But I wasn’t
bothered. She was enjoying the hell out of those books. She could care less
about variant covers and digital coloring.
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