Captain Marvel and the Cosmic Power of Twinkies!

Before Brie Larson was Captain Marvel in the Marvel Cinematic Universe, in the comeek bukes, Captain Marvel was a dude known as Mar-Vell.

Captain Marvel was not a big seller but it served the purpose of keeping Marvel's copyright on the name "Captain Marvel" so DC Comics couldn't use it for their revival of Shazam! 

Despite not being a leading title in the Marvel Comics Group, Mar-Vell still staked out some prime territory in the ubiquitous Hostess ads that ran back in the 1970's.

Actual comic artists drew these one page adventures extolling the virtues of cupcakes, fruit pies and twinkies.

Curt Swan once said he made more money from a single Hostess ad than he did from a whole issue of Superman. 

I think this one from April 1975 may have been drawn by regular Captain Marvel artist Al Milgrom.  

Shortly after this ad appeared, DC pressed their Captain Marvel into service for the glory and wonder of all things Hostess in June 1975. (Looks like art by Bob Oskner.)  

Yeah, I may have been a DC kid but the Marvel Comics version was a better Hostess ad.