The following post was written before Cracker Barrel made the decision to not move forward with their new logo.
Well, I'm not letting this post go to waste.
Check back in at the end as I update this post on the latest twist in the Cracker Barrel Logo Drama!
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Andrea and I are frequent purveyors of dining at Cracker Barrel. How frequent? When we're not there for awhile, Charlene misses us.
Charlene is an older woman with golden hair, a friendly gregarious manner and a bright, happy smile who works in the Cracker Barrel store and chats with us when we settle up our bill after our meal.
Andrea and I go out to eat at Cracker Barrel on Friday night once or twice a month. But over the course of the two months Rosie the Dog lived with us, we did not go as her two emotional support humans (son Dean and friend Jan) do not care for this establishment.
Dean has an aversion to crackers and Jan does not like barrels. Or something.
Anyway, when Andrea and I returned to Cracker Barrel after a nearly two month absence, Charlene was working in the store and immediately upon seeing us, she exclaimed "Goodness gracious! Where y'all been?" and gives Andea a big ol' hug.
Cracker Barrel has been in the news of late due to certain changes.
Such as to their logo.
They lost the "cracker" and the "barrel" as well as the sobriquet of "old country store" in favor of a new minimalist logo that quite frankly is not that interesting.
My verdict on the new logo: I don't like it.
Not enough to keep Andrea and I from going.
We don't want to hurt Charlene's feelings.
Speaking of hurt feelings...
MAGA lost it's collective shit over the new logo.
"Cracker Barrel hates real Americans!"
"Cracker Barrel has gone WOKE!"
"Guess I'm not eating at Cracker Barrel any more!"
I honestly thought Donald Trump Jr was going to cry!
Oh my God! You knuckle dragging, mouth breathing, red hat wearing fucking morons, it's JUST A LOGO!
Yeah, it's not a very good one and I don't like it but COME ON!
This kind of behavior could upset Charlene and I more one will not stand for that.
Andrea, give Charlene a hug.
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So after putting up with negative press and a falling stock price for several days after unveiling their new logo, Cracker Barrel announced the old logo would remain.
And Donald Trump is getting credit for it?
Donald Trump clambered onto the bandwagon to bitch about the Cracker Barrel logo (as if that old orange fucker would ever actually eat there), suggesting the company go back to the old logo and a few hours later, Cracker Barrel says they are going to do just that.
And Propaganda Minister Press Secretary Joseph Goebbels Karoline Leavitt jumps in with this bull shit.
"President Trump has unmatched business instincts, and an uncanny ability to understand what the American people want! Cracker Barrel is a great American company, and they made a great decision to Trust in Trump!”
You have got to be fucking kidding me! "Unmatched business instincts"? Li'l Donnie saw a parade and jumped (or more accurately shambled) out in front of it.
"Trust in Trump"? Jesus Christ on a pogo stick! I don't think I can take much more of this.
And I'm not sure Charlene's smile can make me feel any better.
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