As of last Friday, that prediction was ratcheted down to $30 million and by Saturday, it was clear that FF would fall short of that modified modest target. FF did not even come in at #1, coming up 2nd to the winner from the previous week, Mission Impossible: Rogue Nation.
- It was too soon for a start from scratch reboot. Audiences did not need to pay big ticket prices to see an origin story that can be had for a lot less money on Netflix or digging through the $5 DVD bin at Wal-mart.
- It seems as if too much attention was paid to the franchise and too little to the movie itself. This was my criticism of Terminator: Genysis that spent an entire movie reestablishing a new status quo to serve as the foundation for future movies, future movies that may not get made because the first one did so badly. From what I’ve heard about the new Fantastic Four, it only really gets any good near the end after spending most of the preceding movie establishing a set up for future movies that we may never get to see.
- Filmmakers are not trusting or understanding the source material. The Fantastic Four is not just some random super hero group. First and FOURmost (Get it? FOURmost? Oh never mind!), the FF is a family. And they are a family in the public eye. In today’s world of reality TV and a constant social media presence, one would expect this unique element of the FF to be promoted, not ignored.
Whether or not that's going to happen is still up in the air. Fox has publicly declared its willingness to make another Fantastic Four movie despite the abysmal performance of this reboot. Of course, it makes sense they want to say that publicly. If Fox does want to unload this albatross back on Marvel, they want to get the best bang for the buck, something that won't happen if Fox looks too eager to run away from the franchise.
It bears remembering that the Marvel/Sony team up deal involving Spider-Man wasn't announced until several months after the lackluster performance of Amazing Spider-Man 2.
At any rate, this past weekend has proved that super hero movies don't sell. GOOD super hero movies, now those sell.
Everybody remember to be good to one another. And stay fantastic, y'all!
I'm So Glad My Suffering Amuses You